professional experience

• Developed creative and successful television, outdoor, new media and transit campaigns
• Managed multi-million dollar advertising and promotion budgets
• Solid relationships with local print, radio and television outlets to secure maximum publicity
• Created unique sports marketing opportunities for station brands in the New England and Seattle markets with ties to the Boston Red Sox, Celtics, the New England Patriots, the Seattle Seahawks, and the Seattle Mariners.
• Committed to building partnerships between clients, third party vendors and the stations to build revenue
• Researched, negotiated and placed television, radio, new media, outdoor, transit media, print and direct marketing
• Responsible for the brand integrity and all creative development including web, print, broadcast and promotional material
• Managed radio and television charitable efforts within the community
• Produced concert events such as Boogie Nights, Endfest 15, Holiday Hangover Ball, Last Chance Summer Dance, Jimmy Fund Radio Telethon, The Whiney Awards, Legends of Fenway
• Developed major festival events such as “Beetles Reunion” and “Bugstock II” generating revenue and local and national press
• Founded and maintained local non-profit agency that assists local children’s charities through CD proceeds