Path to Perfection Super Bowl PartyHosted party in Scottsdale, AZ for 2000 people of which 1000 were ticketed attendees. Proceeds benefited the Boomer Esiason foundation for Cystic Fibrosis.
- Sold-in client sponsors to the block party, created T-shirts and laminates
- Negotiated ½ off the venue cost and menu and hired local street marketing talent to help execute the event
- Managed Profit and Loss Accounting for the event that generated more than $100,000 over goal